OUR STORY
Frontline was founded in 2024 by two brothers with a shared passion for business, performance, and progress. After successfully running several online companies within the sports industry, we noticed something was missing — a clothing brand that truly completed the picture. Frontline.
We are an activewear brand built for athletes and go-getters who strive to perform and want to belong to something greater. We believe that courage, identity, and character should be at the core of any sportswear. That’s why we design stylish, bold, and functional apparel — so you can train like a leader.
Frontline started as a bold idea between two brothers and quickly evolved into a movement. Backed by years of experience in e-commerce and entrepreneurship, we’ve built our brand with the same energy and discipline we put into our training.
Our ambition? To become a respected name in the fitness industry, first in the Netherlands and Belgium — and then across the globe. At Frontline, we’re more than a brand. We’re a mindset, a movement. And this is just the beginning.
MEET THE OWNER.
My name is Besart Dervishaj, born on April 25, 1990, in Kosovo. When war forced my family to flee, we started over in the Netherlands. I was just a child, but I carried the spirit of survival with me.
Growing up wasn’t easy. I had to fight for every opportunity. I didn’t always know where I was headed, but I kept building, learning, and pushing forward. That mindset led me to success in the hospitality industry, where I learned how to lead, stay disciplined, and create something from scratch.
But that was only the beginning. I later founded Frontline — a bold fitness and streetwear brand for life’s warriors. It’s not just about gym strength — it’s about resilience, discipline, and heart. Frontline represents my own transformation through fitness — turning pain into power and staying grounded through growth. I proudly support my brother Kosso, a successful rapper and influencer, and I stay true to our roots. Loyalty and family are everything.
Outside of work, I express myself through motorcycles, fashion, and movement. To me, success isn’t just about what you earn — it’s about who you become.
And I’m just getting started.
HOW IT ALL STARTED
Idea
February 14, 2024
The spark
Born from a passion for minimalism and streetwear culture, the idea forFrontline Clothing took root with a vision to create bold yet versatilepieces.
Sampling
September 10, 2024
From Sketch to Sample
After weeks of sketching and fabric selection, the first samples wereproduced—marking the beginning of something real.
First Batch Arrived
June 3, 2025
Ready for Action
The excitement peaked as the first batch of finished clothing arrived,quality-checked and ready for drop prep.
Launch
June 25, 2025
Frontline is Live
Frontline Clothing officially launches with its debut collection,introducing a new aesthetic for everyday wear.
